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4 Sure-Fire Ways to Mess Up a Perfectly Good Special
When you market specials for your wellness practice, you only have one chance to get it right. Here are four ways to get it wrong. We know they’re wrong. Oh, we know. Make It Complicated A few...
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Marketing for Introverts: Why Networking is Ideal
Do you like quiet space, down time, the space and time to think things through? Do you dislike making small talk, cold calls, and “talking yourself up?” If so, you are probably an introvert. Notice I...
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5 How-To’s for Your Holiday Promo Message: marketing tidbits to mull
[Image courtesy of Stuart Miles at FreeDigitalPhotos.net.]I’ve learned from a number of recent conversations, apparently, just after Thanksgiving is the time when lots of you are writing and addressing...
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The 13 Best Ways to Use Business Cards
A business card is still the most powerful business tool in which you can invest. How many other marketing tools are passed from hand to hand indefinitely, spreading your name and contact information...
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SMA’s “Most Popular” Lists of 2015
As you probably already know, we have many free informational items and affordable marketing materials available on our website. We thought you might like to know which of these items practitioners...
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Marketing with Postcards
“In my experience, one of the best ways to communicate marketing messages to your prospects and customers is through direct mail. There are a number of ways to use direct mail effectively, and...
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More Insights on Postcard Marketing
If you missed the last post, check it out for your colleagues’ insights on using postcards to boost business. Here’s what two more of our customers had to say about how they do it. Better Than Ads...
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5 Things NOT To Say
[Image courtesy of photostock at FreeDigitalPhotos.net.]Potential clients are not going to come in because you give a full body massage for 33 dollars. Well. To be honest, some will, but they probably...
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Create Your Own Client Education Handouts
[Image courtesy of artur84 at FreeDigitalPhotos.net.] Client education is a vital part of a successful practice. The most important thing you can do as a practitioner is help your clients understand...
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Market Your Practice with Public Speaking
[Image courtesy of stockimages at FreeDigitalPhotos.net.]Despite being nearly universally feared, public speaking is one of the easiest, most effective, and most natural ways of marketing holistic...
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